[ case study ]

Nexus GEO

A generative engine optimization website that explains a new search category and turns AI visibility demand into audit requests.

GEO strategyAI citationsSchema system

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Challenge

The brand needed to explain GEO clearly, show why AI citations matter and make the free audit feel concrete enough for service and expert B2B buyers.

Solution

We shaped the site around a direct category narrative, comparison blocks, pricing, FAQ, proof sections and a focused audit funnel instead of a vague agency pitch.

AI layer

The build includes AI-readable resources, structured facts, an AI Visibility Checker, JSON-LD cleanup and content designed to be easier for answer engines to cite.

Primary offerFree GEO Audit

Search layerSchema, llms.txt, AI index

Conversion focusAudit form and trust blocks

What was built

Conversion-focused GEO landing page
AI Visibility Checker page
GEO resource hub for AI-readable context
Single structured data graph with cleaner entity signals
FAQ, pricing and audit CTA structure
Mobile CTA and technical SEO foundation

Outcome

A sharper website for a new category: clearer positioning, better AI-readable context and a lead path built around a practical first audit.