The old website mixed all locations and services together, making it difficult for users and search engines to understand coverage.
[ case study ]
Service Area Engine
A modular website architecture for services that need to explain where they work and what they do in each area.
We separated service pages, area pages and proof modules, then connected them through a clear internal linking pattern.
A content assistant helps generate structured outlines for new areas while keeping final copy aligned with real service rules.
What was built
- Service-area taxonomy
- Reusable location modules
- Proof and testimonial placement logic
- Internal links by proximity and service type
- Expansion plan for future markets
A website that can grow without becoming messy, duplicated or hard to maintain.